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Behind the Lens: Our Latest Shoot

When I launched AO, I thought I was clear on what it needed to look and feel like, and to most people, I was. But now that we've been doing this for a little while, it's become abundantly clear that we needed a refresh. We needed to go back to the drawing table and rethink the emotions we wanted our visuals to create.

Behind the Lens: Our Latest Shoot

WE DID IT!!!!

Address Oasis has officially turned 1.5 years old. It's officially been 1.5 years since I launched this brand without having any clue where this would take me or the impact it would have on women's lives. Remember when we kicked things off back in October 2022? Yeah, it feels like yesterday, but wow, have we grown!

Here's a picture of me packing orders on launch day.

When I launched AO, I thought I was clear on what it needed to look and feel like, and to most people, I was. But now that we've been doing this for a little while, it's become abundantly clear that we needed a refresh. We needed to go back to the drawing table and rethink the emotions we wanted our visuals to create.

So, let's talk about the recent photo/video shoot we did where we did just that. Reimagined the feeling and visual aspect of Address Oasis. This shoot wasn’t just another day at work; it was a deep dive into what makes us tick, the soul of Address Oasis, and honestly, it’s been a journey of self-discovery too.

Why We Did It

So, why all the fuss about a photoshoot? Well, I wanted to open up about the beauty of our body care rituals, the kind that makes you feel all warm and fuzzy inside. You know, that feeling when you’re using something so good on your skin, it’s like a hug in a bottle. We’re talking about those moments when your skin goes, “Ah, thank you!” and how just taking that time for yourself can feel like.....shower therapy.

We’re all about changing your mindset around body care, making it something you look forward to because you deserve that pause. That’s the heartbeat of Address Oasis.

Getting Our Hands Dirty

Boy, did we put in the work! Crafting the perfect vibe for this shoot felt like putting together a dream puzzle. Finding the right photographer was like dating – you know, looking for "the one" who just gets you.

Then, creating the vision board, picking the perfect spot, and even making sure our model felt extremely confident and comfortable before the shoot was part of the process. This was her first time modeling in this capacity (Tina was nervous but I knew she'd kill it). I mean, look at the material!

I obsessed over the details – her nails, hair, even making sure she had a good night’s sleep before the shoot. Yeah, I went all in because every piece mattered. This was about capturing the essence of what slowing down looks like, through my eyes.

The Heart of the Shoot

Our first shoot laid the foundation, and it was amazing. I cherish what we created, but this time around, it felt different. It was like capturing the soul of Address Oasis on camera. Every texture, every movement, and those quiet moments of bliss – it was all there. I wanted to bring you into our world, show you the beauty of taking it slow, and the magic in our products.

Why It Matters

This isn’t just about pretty pictures or making things look good for social media. It’s about sharing a piece of my heart with you, about building something that speaks to the quiet moments we all crave, the ones where we can just be. It’s about reminding you (and me) that we’re worth that time, that pause in our day to just breathe and be kind to ourselves.

Join Us

So, here we are, inviting you into this new chapter of Address Oasis. It’s more than just body care; it’s a movement towards embracing those moments of care, love, and joy for ourselves. Let’s make this journey together, creating spaces and rituals that remind us to continuously choose ourselves everyday.

Ready To Create Rituals With Us?

Start here with our 4-part body care ritual. Not sure which scent to choose, you can take our quick quiz.

Want to know how to stay consistent with your rituals? Check out our bog about creating consistent rituals.

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